In 2019, Travis Scott came together with General Mills to collaborate on a special edition of Reese’s Puffs cereal. The front of the box shows the rapper posing with his arms spread wide behind a bowl of Reese’s Puffs, while the back features a Travis Scott action figure holding a spoon donning his Cactus Jack logo below words that read, “I WENT TO THE STORE AND ALL I GOT WAS THIS CEREAL BOX”.